Campaign provides DIYers with real-life approach to painting projects
Let’s get real: the paint industry is filled with complicated jargon,
difficult-to-follow directions and “fake” paint news, putting pain into
painting for consumers. GLIDDEN® paint by PPG is coming to
the rescue of all do-it-yourself (DIY) painters, with the long-awaited
declaration that "it's just paint." This spring, the Glidden
brand is launching the “Real Is How We Roll” creative campaign to
simplify paint industry “lingo” and provide consumers with clear,
relatable messages on paint features to help them tackle upcoming paint
projects.
The “Real Is How We Roll” campaign will promote the Glidden brand
as the “anti-paint paint brand” – a disruptor in the paint
category. Building on the Glidden brand’s “it’s just paint”
attitude, the campaign features relatable scenarios and offers a candid
perspective on situations that could potentially create stress for
painters, to provide guidance that will ring true among DIYers and
professionals alike.
“Glidden paint is for DIYers who value learning and take pride in
doing,” said Dave Marecic, marketing manager for the Glidden paint
brand of PPG. “They favor rolling up their sleeves, even if it’s not
fun.”
Pushing back on perfection and lowering the stakes for DIY painters, Glidden
paint will ask consumers, “Can you tell the difference between a $50
gallon of paint and a $25 gallon of paint?”
The answer: “Probably not. In fact, according to independent tests, some
Glidden paint products perform as well or better than more expensive
products. After all, it’s just paint,” said Marecic.
“When it comes to the paint industry, complicated jargon can be
distracting and confusing, often reducing consumers’ confidence in
themselves and their projects,” Marecic said. “We know that painting can
be tough, and it’s about time someone called it like it is. Glidden
paint is partnering with DIYers to show them it can be easy to create a
look you love at a price you love.”
The campaign’s colorful messaging will spread across media including
Instagram, Pinterest and Facebook, with all communications relating back
to one core theme: the Glidden brand offers premium paint
without the premium price.
Check out more about Glidden paint and the “Real Is How We Roll”
campaign at glidden.com
and like and follow Glidden paint on Facebook at www.facebook.com/glidden/,
on Instagram at @GliddenPaints
and on Twitter at @glidden_paint.
Glidden paint offers a real approach to painting, spreading the
truth and lowering the stakes on DIY projects. Confidently backed by the
expertise and technology of PPG, a global leader in paints and coatings,
the Glidden brand believes everyone deserves premium paint
without a premium price. Glidden paint is available at THE HOME
DEPOT®, WALMART® and independent retailer
locations nationwide.
PPG’s architectural coatings business in the U.S. and Canada is an
industry leader in residential and commercial coatings, delivering the
latest technologies and operational advancements through its strong
portfolio of brands. It manufactures and sells interior and exterior
paints, stains, caulks, repair products, adhesives and sealants for
homeowners and professionals. Its distribution network includes more
than 15,000 touchpoints through company-owned stores, independent dealer
locations and all major home improvement centers across the U.S. and
Canada. For more information, visit ppg.com/ac.
PPG: WE PROTECT AND BEAUTIFY THE WORLD™
At PPG (NYSE:PPG), we work every day to develop and deliver the paints,
coatings and materials that our customers have trusted for more than 130
years. Through dedication and creativity, we solve our customers’
biggest challenges, collaborating closely to find the right path
forward. With headquarters in Pittsburgh, we operate and innovate in
more than 70 countries and reported net sales of $14.8 billion in 2016.
We serve customers in construction, consumer products, industrial and
transportation markets and aftermarkets. To learn more, visit www.ppg.com.
Glidden is a registered trademark of the PPG Group of Companies.
We
protect and beautify the world is a trademark and the PPG Logo
is a registered trademark of PPG Industries Ohio, Inc.
Walmart is
a registered trademark of Wal-Mart Stores, Inc.
The Home Depot is
a registered trademark of Homer TLC, Inc. and is used under license.
PPG Media Contacts:Architectural CoatingsGreta Edgar, 724-742-5699edgar@ppg.comorArchitectural CoatingsKatie Kirkpatrick, 724-742-5352katie.kirkpatrick@ppg.comwww.ppg.com/AC