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Pure Performance Paint Named GreenSpec Top 10 Green Building Product for 2002

Wednesday, April 9, 2003 10:02 am EDT


"Prior to the introduction of Pure Performance paint, professional painters had to choose between the application ease and performance of traditional premium paints and the environmental advantages of some existing, less hardy, zero-VOC paints"
PITTSBURGH--(BUSINESS WIRE)--April 9, 2003--Pure Performance(TM) paint, a low-odor, zero-VOC, premium latex paint from Pittsburgh Paints and PPG Architectural Finishes, was named one of top 10 green building products of 2002 by BuildingGreen, publishers of the GreenSpec(R) Directory and Environmental Building News.

Introduced in 2002, Pure Performance paint is believed to be the first premium-quality latex paint to combine performance characteristics, such as durability, coverage, hiding and touch-up, with zero-VOC emissions, minimal odor during application and drying, and mildew resistance on the paint film.

Dick Beuke, president of PPG Architectural Finishes, said Pure Performance paint was developed to meet the demands of professional painting contractors, along with increasingly stringent green building codes.

"Prior to the introduction of Pure Performance paint, professional painters had to choose between the application ease and performance of traditional premium paints and the environmental advantages of some existing, less hardy, zero-VOC paints," he said. "With the introduction of Pure Performance paint, we were able to bridge that gap and give painters an affordable, premium-quality product they could use in any situation, even in occupied spaces such as hospitals, hotels and schools."

GreenSpec is the leading national directory of green building products, featuring more than 1,650 listings. More than 300 products were added to the guide in 2002. The top 10 were selected for special recognition and announced at the U.S. Green Building Council's International Green Building Conference in Austin, Texas, last November.

The GreenSpec Directory does not carry advertising and manufacturers cannot pay for listings. Product selection is based on a rigorous set of "green" criteria developed by the editors of Environmental Building News magazine.

Last year, Pure Performance paint also became the first premium paint to earn Green Seal's Class A Certification. This distinction also is important to builders, architects and designers because it means Pure Performance paint meets strict environmental requirements related to energy use, chemical composition, the absence of volatile organic compounds (VOCs), packaging design, disposal and other life-cycle considerations.

In September, Pure Performance paint also earned the Pennsylvania Governor's Award for Environmental Excellence.

Unlike conventional paints, which rely on solvents to help paint "coalesce" into a smooth film, Pure Performance paint is formulated with special resins that allow it to form a film on its own. The result is a paint that eliminates VOC emissions and creates virtually no odor.

In addition, Pure Performance paint is formulated with anti-microbial features. That means the product resists the formation of mold and mildew growth on the paint film. This is especially critical in humid climates and other wet environments where moisture is almost always present.

Pure Performance paint is available in four bases: pure white, pastel, mid-tone and neutral. Finish options are flat, eggshell, semi-gloss and primer/sealer. Each of these products can be mixed with any shade in Pittsburgh Paints' Voice of Color Collection to produce a pallet of more than 1,890 offerings.

Along with Pittsburgh Paints, PPG Architectural Finishes manufactures a variety of well-known consumer brands, including Olympic(R) Paints and Stains, Porter Paints and Monarch paints. These products are distributed nationally through more than 2000 independent dealers; 275 company owned stores; and numerous other major retail outlets.

PPG, headquartered in Pittsburgh, is the world's largest producer of transportation coatings and a leading global manufacturer of industrial, aerospace and packaging coatings. PPG also produces glass, fiberglass and chemicals. Sales in 2002 were $8.1 billion.

For more information about Pure Performance paint and the entire line of paint and coating solutions from PPG Architectural Coatings, call 412-434-3131, or visit www.ppg.com.


PPG Industries, Inc.
Karen S. Welsh, 412/434-2329

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