Unleash inner color genius with innovative online and in-store tools
Consumers can take the guesswork out of choosing paint color thanks to
new easy-to-use color selection tools from OLYMPIC(R) Paint, available
both online and in-store at Lowe’s, the nation’s second-largest home
improvement retailer.
The COLORCLIX(R) suite of color tools invites consumers to see the
effect that any of the more than 1,200 Olympic Paint color
choices will have on a particular room in lifelike detail by uploading a
photo of the room and painting it “virtually” before the paint is
actually purchased. New to the ColorClix suite, this virtual
room-painting feature uses proprietary technology to analyze the
lighting, shadows, angles and other nuances of the room photo submitted
by the user. This distinctive tool provides an unprecedented level of
control and detail in masking the image, and the result is a room
virtually and realistically painted in the color of choice, without any
of the work.
Other color tools available exclusively at Lowe’s and online include:
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Idea Cards (exclusively at Lowe’s) feature 12 color families
with inspirational combinations that can be expanded into different
levels of intensity and complexity, starting with a single base color
or color family. Innovative peel-and-stick color chips let the user
try various options by “sticking” the color chips on the wall or
making new combinations by mixing swatches together in the color chips
play area.
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Lifestyle Cards (exclusively at Lowe’s) offer colors that
reflect individual style and incorporate furniture, carpet, fabric and
design elements through a collection of eight distinct Lifestyle
options. Each card provides designer tips for achieving a specific
aesthetic, theme or lifestyle. Collections include easy, global,
serene, traditional, natural, techno, glamour and creative.
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Trends in Color (exclusively at Lowe’s) presents the latest in
color and design through a series of four brochures that provide tips
for introducing various trends – bold colors, modern lines, glamour
and eco flair – throughout the home.
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The Color InSight Game (at Olympic.com) is a 10-question
online quiz with answers that guide consumers to the Lifestyle
collections that are right for them.
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Complementary Colors (at Olympic.com) offers designer-selected
complementary color palettes for accent walls, ceilings, trim and more.
Visit www.olympic.com/color to
view the entire suite of color tools and tips.
“Whether online or in-store, our color tools take the guesswork out of
selecting paint colors, so it’s easy for a consumer to feel like a color
genius,” said Misty Walker, color marketing manager, Olympic Paint
and Stain. “From the unique ColorClix suite of tools to our
in-store guides, we’re offering fresh inspiration that consumers can
harness to make confident, personalized and dazzling color choices.”
This award-winning, cross-platform collection of ColorClix color
tools enables consumers to discover new colors anytime, anywhere on a
mobile phone, a desktop computer or the Internet. From initial color
inspiration to final product selection and purchase, ColorClix tools
digitize the paint-purchasing process from beginning to end. ColorClix mobile
apps are available for the iOS, Android and WINDOWS® platforms.
Olympic Paint is a category leader in the paint segment with
distribution in Lowe's, the nation's second-largest home improvement
retailer. From Olympic ONE primer-and-paint-in-one product
to the zero-VOC (volatile organic compound), low-odor Premium Interior
line, Olympic Paint addresses consumers' desire for durable,
affordable and innovative paint products. For more information, visit http://www.olympic.com.
Share your love of color on Facebook (http://www.facebook.com/olympicpaintandstain)
and Twitter (http://www.twitter.com/inspiredcolor).
PPG: BRINGING INNOVATION TO THE SURFACE.(TM)
PPG Industries' vision is to continue to be the world’s leading coatings
and specialty products company. Through leadership in innovation,
sustainability and color, PPG helps customers in industrial,
transportation, consumer products, and construction markets and
aftermarkets to enhance more surfaces in more ways than any other
company. Founded in 1883, PPG has global headquarters in Pittsburgh and
operates in more than 60 countries around the world. Sales in 2011 were
$14.9 billion. PPG shares are traded on the New York Stock Exchange
(symbol: PPG). For more information, visit www.ppg.com.
Bringing innovation to the surface is a trademark of PPG
Industries Ohio, Inc.
ColorClix and Olympic are
registered trademarks of PPG Architectural Finishes, Inc.
Windows is
a registered trademark of Microsoft Corporation in the United States and
other countries.
PPG Architectural CoatingsJennifer Dodson, 412-434-2050
[email protected] orKetchumLauren Knox, 404-879-9157
[email protected]